For retailers, it takes more than just telling staff not to sell to minors. They need specific policies, backed up by training and accountability, that enable staff to say, "If I sell to you, I'll lose my job."
The RRForum, a national non-profit organization dedicated to responsible retailing of age-restricted products, has prepared the following list of recommended practices to reduce underage sales and service of alcohol by off-premises alcohol beverage licensees.
Create and maintain sales and services policies
If you sell or serve alcohol, it is important to be trained in the many rules and regulations concerning age requirements alcohol service in a restaurant or other establishment. Knowing how to properly follow these rules and regulations is critical. By completing a TIPS Certification course, you’ll be able to have knowledge, confidence, and compliance while on the job.
Train staff and management on the alcohol sales policy
All staff should be fully trained on the following before being permitted to sell alcohol.
Information on the risks of underage use of alcohol products;
Pertinent local and state laws;
Every aspect of the store policies; and
Roll-playing on how to request an ID and deny a sale in a non-confrontational manner.
Local laws may set additional specific training requirements.
Training for managers should also include supervision and training of clerks and strategies to insure adherence to these practices.
Training messages should be reviewed and reinforced periodically.
Important note: If training is segmented — for instance, if a new hire receives in-person training by a manager, followed by in-depth training within 30 days of employment — that employee should be carefully monitored because research shows that newly-hired employees are more likely to sell alcohol to an underage customer.
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